A bold, youthful and organic design for a boutique Kenyan coffee company that sources its product from local, organic growers. Java Love is marketed at young adults with a strong social and ethical conscience.

A love heart shaped coffee bean has been used throughout, both in the primary and secondary logos, as well as an additional element to represent different roast strengths. The high-contrast between earthy shades of brown and white is punchy, conveying that kick one gets from a good dose of caffeine.

This design’s edginess appeals to the young adult target audience, while its earthiness still respects the quality and craftsmanship of the product.