An uplifting speculative campaign for Clean Up Australia, encouraging young adult consumers to buy clothing and shoes made from natural fabrics.

The bold green represents the environments in which natural fabrics originate, with a complementary pink for contrast. Close-up photographs of natural fabrics have been used within the applications to communicate to consumers their beautiful textures.

This campaign moves away from tired, fear-mongering messaging present in environmental campaigns, instead delivering a message of encouragement and hope.