Print collateral, website for desktop and mobile and festival collateral for the family-friendly 2025 Melbourne Scottish Festival, conveying values tied to Scotland’s national identity of being proud, steadfast and vibrant.

Criss-crossed lines within the brandmark, as well as rich reds, blues and yellows used throughout, pay homage to the iconic tartan and its legacy. The modern typefaces bring Scotland’s ancient history to the present. Sketchy illustrations reflect the raw, natural beauty of the Scottish landscape.

This exciting project draws Scotland’s image away from being that of a relic and towards being dynamic and relevant.