An informative Instagram campaign that encourages creatively inclined users to go and experience art in person, rather than passively consuming what is often low-quality and unintelligent content on social media.

The brandmark, with its thick border, resembles a picture frame, and features a bold sans-serif typeface that remains legible even when scaled down to a small size. Large amounts of negative space have been included to resemble the open feeling one experiences when visiting an art gallery. The posts posit thought-provoking ideas about the relationship between social media and the role of art in human life.

This (rather ironic) campaign addresses a modern problem and offers the audience a holistic solution.