A campaign for the fictional Australian Sleep Foundation, targeting 18–24 year olds in promoting sleep hygiene and the benefits of good sleep.

The brandmark has been designed to resemble the side view of a bed. Calming colours have been used throughout; purple for lavender and yellow for chamomile, both plants commonly used as sleep aids. The imperfect strokes in the illustrations convey the cosiness one would like to feel at night when preparing for sleep.

This campaign, with its visual style and various practical applications, encourages an often anxious and restless generation to take an active role in developing a sense of peace and rest.